Website guides
Building, fixing, and getting the most out of your website, without the jargon.
A Customer Has a Question at 9 p.m. Your Website Says Nothing.
Most of what people ask is the same handful of questions, and a lot of them ask after you've closed. Here's how an assistant can answer from your own information, and hand you the rest.
Your Shopify Store Doesn't Have to Look Like a Shopify Store
Shopify is great at running a store and merely okay at looking like your brand. You can keep everything Shopify does well and put a fully custom site in front of it.
Making Your Town Website Actually Accessible (and Why It's Now Expected)
Accessibility is no longer optional for local government websites. Most of what matters is straightforward, and it makes your site better for everyone.
Taking Payments Online, Without the Headache
Letting people pay you online sounds complicated and risky. Done right, it is neither. Here is what it actually involves for a small business or town.
What to Ask Before You Let Anyone Build Your Website
Before you hire someone to build your website, a handful of plain questions will tell you whether you will own the result or end up renting it back.
Why CivicPlus Is the Wrong Choice for Most Small Towns
CivicPlus was built for big agencies. For a small town it often means paying city prices for a box you fit into. Here is the honest case, and what works better.
Why WordPress Is the Wrong Choice for Most Small Business Websites
WordPress became the default way to build a website. For most small businesses, that default quietly costs you in speed, security, and upkeep. Here is why.
Your Website Should Be Your Hardest-Working Employee
A good-looking website is only the front door. The real value comes when it connects to the tools that run your business: leads, follow-up, and quotes.
Getting Found on Google: A Local Business Owner’s Guide
A plain-English guide to getting your local business found on Google: your listing, reviews, and a website that backs it up.
How a Washington Town Can Get a New Website (Often Without a Formal Bid)
Many small Washington towns assume a new website means a long bidding process. For website and professional services, that is usually not the case.
Locked Out of Your Own Website? Here’s How to Get It Back
If the person who built your website is gone and no one can get in, you are not stuck. Here is how to regain control of your site.
Does Your Small Business Actually Need a Website?
If you run a small or rural business and get by on word of mouth, here is an honest look at when a website is worth it, and when it can wait.
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